What I do:
I am all about using effective content to forge a deeper connection with your clients and collaborators.
That might mean:
Focused storytelling that helps would-be clients and collaborators really see you.
Articulating your business’s “special sauce.”
Framing the gorgeous data that tells your story to make it more accessible, more understandable.
Using content to build a richer and more productive community of partners, collaborators, and customers.
Whatever the messaging or its use, remember that even well-conceived, engaging, zing-y content isn’t effective unless it’s strategic, too.
My Process:
I use good questions, deep listening skill,
and integrative thinking to learn quickly about you, what matters to you, and what you want to accomplish.
This means:
Questions, Questions, Questions
Leveraging Existing Content
Getting Your Project on Its Feet
Editing, Refining, Focusing New Content
