The word “fallow” is defined as ground “left unsown for a period in order to restore its fertility.” But the term “fallow” can also be used to describe a period of time, and the experts at Oxford Languages would have me believe that a fallow period would best be described as “unproductive.”
HUMBUG. I reject this latter definition of fallow. I and my business have, for about two-and-a-half years, been lying fallow. But it’s been productive. In fact, I have found that while it’s true that I didn’t choose this period away from my business, away from my creativity, it has provided a crucial opportunity to reinvigorate my business’s purpose, to restore its fertility.
So, I’d like to share with you that Fran Wescott Strategic Content is re-emerging after lying fallow. I am ready to serve my clients with renewed vigor, enhancing their connection to customers and collaborators through zing-y, effective, strategic content.
I’ve got a fabulous new website (thank you Claudia Fulshaw Design and FireStream Media), a part-time home at Provident 1898 (let’s plan to meet there for a tea or coffee sometime soon), and a simmering curiosity about what is important to you. What do you need? How are you re-emerging with your clients – do you have a new story to tell? An update to share? Let’s put our heads together and see if I can help. I’m back, and I’m ready.